The Book"This is one of those rare books that reveals a vast and fascinating system behind something you've entirely taken for granted. The Sushi Economy is not just a book about our growing appetite for raw fish — it's a brilliant look at globalization in practice. "
—Steven Johnson, author of How We got to Now and Everything Bad is Good for You Brief SummaryThe Sushi Economy tells the story of how sushi impacted the worlds transportation system and how it went from a ver basic meal that was sold on the streets of Tokyo to one of the worlds most popular modern delicacies. The book also talks about tuna, more specifically the fatty red cuts of tuna known as Toro, which, much like sushi, went from being a food thought of as gross and unhealthy to one that sells for hundreds of thousands of dollars at auctions. Both sushi and tuna have reshaped the worlds globalized food market and have gone from being nothing more than a common street food to a global delicacy.
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Center of the Sushi UniverseThe Tsukiji fish market in downtown Tokyo Japan is a large focus point in Sasha Issenburg's book, The Sushi Economy. The book focuses on the complex and astonishing process that goes on behind the scenes in world of sushi that so many love and adore. However, none of the wonderful world of sushi would exist without markets like Tsukiji. Not only is it a focus point in The Sushi Economy, but some consider it to be at the center of the sushi universe as we now it. It is the largest wholesale fish and sea food market in the world and is one of the largest wholesale food markets of any kind in the world. A wholesale food market is one that sells goods to anyone other than a standard customer, such as a shop owner or sushi chefs. Sushi chefs from all around the globe send representatives to the world famous Tsukiji tuna auctions. In 2013, the first blue fin tuna of the year at Tsukiji was auctioned off to sushi chef Kiyoshi Kimura for 1.76 million dollars. This just shows the level of commitment that so many in the sushi industry have to their work. Tsukiji may be a fish market, but it also the heart of many peoples ways of life. There are many complex and intricate parts in the world of sushi that you may not even know exist. The Sushi Economy details all these amazing moving parts that make the delicious world of sushi keep on spinning.
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About the Author
Sasha Issenburg is the author of many books other than The Sushi Economy, including best seller The Victory Lab: The Science of Winning Campaigns. It has been called "the Moneyball for politics" and shows how cutting-edge science reveals the secrets behind successful political campaigns. Mr. Issenburg attended Swathmore College and studied journalism and political science. He also writes journalism articles, which have been published in a plethora of notable papers and magazines such as the Philadelphia Magazine, Slate, The Washington Monthly, The New York Times Magazine, The Atlantic, Boston magazine, the Boston Globe, and more. He was a contributing editor at George Magazine, as well as a reporter for the Boston Globe. He currently writes books as well as being a leading contributor to Bloomberg Politics. |